by Joe Mandese
Alan Cohen, a longtime marketing and media exec known for innovation and ideas-driven media strategies, has joined independent "performance" agency Quigley-Simpson as president-CEO. Cohen, … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
License plates are about to be turned into digital screens that display the traditional number information when the car is moving but convert to … Read the whole story
by Laurie Sullivan
At the close of the sale of Yahoo's "core assets" to Verizon, the remaining portion of the Internet icon's business will become Altaba. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
In December, I was fortunate enough to attend a session with about 30 World Federation of Advertisers (WFA) global marketing procurement leaders. Due to … Read the whole story
by Steve McClellan
The American Honda media assignment is returning to RPA after a nearly four-year absence. Honda and RPA have been marketing partners for four decades. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
On Monday morning, the headlines on the Golden Globes stories were either about the night's big winner -- the movie musical "La La Land" … Read the whole story
by Chase Martin
Consumer awareness of virtual reality and the brands involved increased across the board after the holiday season. The number of consumers who said they … Read the whole story
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by Aaron Baar
The bot is part of the insurance company's mobile app, and is designed to make navigating the sometimes complex world of insurance a bit … Read the whole story
by Steve McClellan
The move was a blow to incumbent BPN, which had handled the account, said to be the agency's largest, for three years. A rep … Read the whole story
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by Tobi Elkin
Rocket Fuel late Monday announced a restructuring that it says will enable the company to continue its transformation into a SaaS-based (software as a … Read the whole story
by Joe Mandese
When George Schweitzer became head of marketing for CBS in the early 1990s, it was the most watched television network. A quarter of a … Read the whole story
by Tanya Gazdik
Ford announced plans to bring back the Ranger and Bronco nameplates and also outlined mobility initiatives, including its Chariot ride-sharing service. Read the whole story
by Laurie Sullivan
Trend data shows Amazon taking search market share from search engines as the preferred place to begin researching for information about products and services. Read the whole story
by Tanya Gazdik
The Chevrolet Bolt won the coveted North American car of the year, announced Monday at the North American International Auto Show in Detroit. Read the whole story
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by Wayne Friedman
On-air TV marketing of TV programs is crucial for economic success. But for critical/award-worthy honors? Not so much -- especially for shows coming from … Read the whole story
by Wayne Friedman
The Dow Jones U.S. Media Index gained 10% to 821.41 from the stock market closing price November 8 through mid-day Monday trading, while the … Read the whole story
by Steve McClellan
A new study from Wunderman, the WPP digital agency, found that 79% of consumers ages 18-65 in the U.S. say brands must actively demonstrate … Read the whole story
by Karlene Lukovitz
The new campaign's tagline, "There's No Feeling Like Doing," alludes to the natural high that people experience when they're performing an exciting activity. Read the whole story