On-air TV marketing of TV programs is crucial for economic success. But for critical/award-worthy honors? Not so much -- especially for shows coming from new subscription video-on-demand services.
For example, in a recent poll conducted by Katz Media Group, 71% of respondents “never heard of” this year’s winning Golden Globe Best Drama award -- which went to
Netflix’s “The Crown.” In addition, only 5% said they have ever watched the show, while 24% heard of the show, but have never watched it.
Similar results
occurred for the Golden Globe Best Comedy winner: FX’s “Atlanta.” Some 69% of those polled never heard of that show. Only 3% have actually watched the show, and 28% have heard of the
show but never watch it.
The lowest score among respondents who have never heard of a particular show was tallied for Amazon’s “Mozart in the Jungle,” at
83%.
Of the 10 shows nominated for either best drama or best comedy, the best results of those who either know about or have viewed a show are for HBO’s “Game of
Thrones, which registered a 94% score. The next best result was for ABC’s “black-ish,” at 82%. NBC’s rookie drama, “This is Us,” came in at 67%.
When it comes to pure viewing -- self-reported -- NBC”s “This Is Us” registered 33% among those polled, while ABC’s “black-ish” was next at 29%,
“Thrones” came in at 26%, and HBO’s new drama “WestWorld” came in at 12%.
The Katz study was based on 558 persons 18 years and older, and was
conducted January 4-6 of this year.
NBC’s broadcast of the “Golden Globes” on Sunday night tallied 8% more viewers this year, to a Nielsen 20
million -- and 2% more 18-49 viewers to an average 5.6 rating versus the 2016 telecast. That is the second-best result for the event in the last decade.
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