"This transaction will accelerate Yahoo's operating business especially on mobile, while effectively separating our Asian asset equity stakes," Marissa Mayer, Yahoo CEO, said in … Read the whole story
That's according to a new report from media agency tracker RECMA, which found that the Group -- whose agencies include PHD, OMD and Hearts … Read the whole story
U.S. consumers can now buy the video-recording sunglasses at Spectacles.com. Until now, the stylish gadgets could only be acquired from a small number of … Read the whole story
The pursuit to bring the Internet of Things to the sky continues with a new drone-based acquisition from a major network. Verizon just acquired … Read the whole story
Kinetic Worldwide, the WPP unit specializing in out-of-home marketing, said it is launching an automated trading platform that will gather major out-of-home media owners … Read the whole story
Created by The ZOO team at Google, 360i, Carat, and Jam3, the oreospacedunk.com mobile site allows users to virtually dunk an Oreo cookie, launching … Read the whole story
Verizon has tapped Apple's Global Group Creative Director Andrew McKechnie as the chief creative officer of its newly formed in-house agency. McKechnie reports directly … Read the whole story
A new entry into the increasingly crowded field of influencer marketing hopes to differentiate itself with a platform enabling brands to match prospective influencers … Read the whole story
Scripps gained 9% in the period to $523 million -- above the 6% estimates for the cable network group, which includes HGTV, Food Network, … Read the whole story
With header bidding nearly de rigueur in the world of ad tech, mobile monetized header bidding impressions increased 50 x year-over-year in Q4 2016, … Read the whole story
Adloox, a global audit verification firm, said it has received global accreditation by the Media Rating Council. Adloox received accreditation for all 30 MRC-certified … Read the whole story
With 89% of U.S. consumers saying they can't live without their smartphone or always have it within arm's reach, it's no wonder that 57% … Read the whole story
A tool that will become available this week from Insightpool allows marketers to search through a database of more than 600 million social profiles … Read the whole story
SinnerSchrader co-founder and CEO Matthias Schrader will retain his role and, after a transition period, will lead the joint digital agency business of Accenture … Read the whole story
"AT&T and Time Warner will create exciting new ways for consumers to enjoy video anytime, anywhere, and on any device," company executives said in … Read the whole story