by Larissa Faw
The top priority is to understand what the industry expects and wants from the organization before she begins the job on May 8. She … Read the whole story
by Joe Mandese
Nearly half of ad executives surveyed recently about their advertising plans for "fake news" said they either don't care or do not know what … Read the whole story
by Larissa Faw
The six-second spot is a "great canvas," says Marie Gulin-Merle, CMO, L'Oreal USA, speaking at the 4As conference. "You can grab attention without risking … Read the whole story
by Wayne Friedman
The new company will provide a turnkey addressable video solution for brands and agencies, including addressable video planning, implementation and campaign measurement. Read the whole story
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by Larissa Faw
A social, political and economic transformation is taking place in America, new research from McCann North America concludes. Read the whole story
by Laurie Sullivan
Platforms like Leapfrog become smarter as they learn, taking data and making it actionable. Lately, the company has experienced a hiring spree, looking to … Read the whole story
by Laurie Sullivan
Marketers can now measure campaigns on the Roku platform using detailed demographic metrics comparable to linear TV with Nielsen Digital Ad Ratings (DAR). Read the whole story
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by Wayne Friedman
Big deal-makers in the first quarter of this year included WPP Group, who made eight deals and Live Nation with five. Digital media/commerce deals … Read the whole story
by Sarah Mahoney
The point of the project is to "get past all the male-dominated imagery, the male heroes, the male experts, to shine a light on … Read the whole story
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by Laurie Sullivan
Two iconic brands will merge to form a new company within Verizon that it plans to call Oath. Tim Armstrong confirmed the new name … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The research is in -- and only around a quarter of Snapchat's users have viewed an ad on the platform. Will that be enough … Read the whole story
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by Wayne Friedman
Concerning the story "comScore Uses Home Panel To Measure Connected Devices," (Media Daily News, March 9), comScore's Total Home Panel is not derived from … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Continuing its pattern of dismantling Obama-era policies, the Federal Communications Commission has reversed one of the conditions placed on Charter when it merged with … Read the whole story
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by Wayne Friedman
Advertising execs say more ads per screen -- and diverse ads -- are needed, as part of a study that contends the lack of … Read the whole story
COMMENTARY
by Alex Hunt, Op-Ed Contributor
From fake news to real news, emotion has become the currency of consumer resonance and sharing. Data shows there is also a correlation between … Read the whole story
by Barry Janoff
The alliance was highlighted during an MLB media event in the New York Mets Citi Field, attended by Sandy Douglas, president for Coca-Cola North … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
After years in TV and film production, Wendy Dutwin, founder and head of Limelight Media, soon realized that there was a special role for … Read the whole story