Digital media content and tech comprised nearly 70% of overall global consumer spending on all media content and tech (traditional and digital) in 2016, … Read the whole story
Shares of Amazon's stock crossed $1,000 this morning, marking the first time a pure-play media technology stock has hit the threshold. While another ecommerce … Read the whole story
Mobile Internet usage now represents more than a quarter of the total time spent with media, according to an updated forecast released this morning … Read the whole story
Marketing automation software -- the kind that fuels email campaigns -- will become a $7.6 billion market from now to 2025, a report says. Read the whole story
Now in its seventh year, the Effie Index recognizes the companies that create the most effective marketing communications ideas from around the world, determined … Read the whole story
So, this is my swan song for Mad Blog. (I will let my colleague Bob Garfield explain the nuts and bolts here.) But I'd … Read the whole story
The malware-infested apps were downloaded up to 18.5 million times, and forced Android users to click on ads. Read the whole story
In exemplifying Erwin's legacy, characteristics and contributions to the advertising and media industry, Jim will join the three previous winning titans, Irwin Gotlieb, GroupM, … Read the whole story
Centro, the digital advertising software provider, has announced the launch of a curated private marketplace directory containing over 1,000 deals from more than 150 … Read the whole story
Advertiser money lost to bot fraud is the biggest impediment to digital media being optimized for trustworthy, transparent uses and positive, measurable brand outcomes. … Read the whole story
Google has sent a reminder to publishers to avoid misuse of content -- which could put publishers and authors at risk of being penalized. Read the whole story
While non-U.S. visitors make up only 20% of the Big Apple's total tourists, they spend considerably more - an average of $2,000 per person … Read the whole story
We catch up with Kyle Nel, executive director of Lowe's Innovation Labs at Lowe's Home Improvement, to ask about the brand's progress in bringing … Read the whole story
It's not just kids who are using their devices. Parents also said they feel like they personally waste one out of every four weekends … Read the whole story
Total TV share of gross minutes viewed in the fourth quarter was 92.4% -- with traditional TV viewing share at a 82.1% share. The … Read the whole story
Starz boosted its media network unit revenues $370.8 million in its fiscal fourth quarter -- up from $100,000 in the year-earlier period. In December … Read the whole story