Engineers at Publicis Groupe plan to build an AI-powered virtual assistant named Marcel based on technology acquired from SapientNitro that will allow each agency … Read the whole story
An ad industry watchdog says it will refer Verizon to the Federal Communications Commission and Federal Trade Commission for refusing to participate in an … Read the whole story
German retailer Lidl, known for high-quality foods and rock-bottom prices, has opened its first U.S. stores. With plans to open hundreds more, the invasion … Read the whole story
A panel discussion billed as "how athletes and brands can change the world" at the Cannes Festival of Creativity in Cannes, France, this morning … Read the whole story
Photographer and creative director Mario Testino made the comment at a Cannes session Tuesday in a conversation with Teen Vogue's Elaine Welteroth. Read the whole story
An overwhelming majority (73%) of industry professionals believe the Trump Administration's White House communications team has negatively impacted public perceptions of the public relations … Read the whole story
A new report by the Data & Marketing Association (DMA) finds that programmatic advertising and mobile payments are the leading technologies being adopted by … Read the whole story
"If you don't have your ad viewed, you are dead," Weed told a Cannes audience on Wednesday. He wants advertisers to "join up the … Read the whole story
While an ad buy this small may do little to change votes this late in the game, the overt nastiness and tasteless aspects of … Read the whole story
Every day that Barack Obama was in the White House, he read 10 letters. Why letters? Because form matters. There's still something about a … Read the whole story
Podcasts are popular, some attracting tens of millions of cumulative viewing. However, Glass laments that advertisers don't seem to get the medium's compelling nature. Read the whole story
Viewing on Internet-connected TV devices is now up more than 50% versus a year ago. That's against the broader picture of all TV usage, … Read the whole story
Marketers see artificial intelligence as the wave of the future. But few are using it to drive content, a survey shows. Read the whole story
To tip off the renewed partnership, American Express and the NBA are hosting a special draft-themed American Express "Teamed Up" event June 20 in … Read the whole story
Done & Dusted Co-Founder Hamish Hamilton whose team has been responsible for the Super Bowl Halftime Show, London 2012 Olympics, Victoria Secret's Fashion Show, … Read the whole story