January 25, 2023
Wednesday, July 26, 2017
The drive to dominate search results has sparked a bidding war, driving up the cost per click. CPCs rose 36% year-on-year in Q2 2017 … Read the whole story
Social analytics firm Sysomos has gained access to an influential, but up to now mostly dark, source of social media discussions: Reddit. The deal … Read the whole story
A new forecast on connected TV usage in the U.S. finds Roku the leading connected TV device brand, unseating Google Chromecast. The eMarketer forecast … Read the whole story
It's a U.S. media assignment that will be led from the shop's San Francisco office. Read the whole story
As the Media Rating Council (MRC) prepares to address cross-media measurement, it will also review its display viewability standard of 50% of pixels in … Read the whole story
"It's time for Congress to call a halt on the back-and-forth and set clear net neutrality ground rules for the internet," Rep. Greg Walden … Read the whole story
- COMMENTARY
These advantages illustrate that Amazon has the best shot of anyone of giving Google and Facebook some real competition. Read the whole story
Tonia O'Connor will be responsible for all Univision advertising-based business, as well as integrated content monetization, including linear and digital advertising and content distribution. Read the whole story
- COMMENTARY
We need a single, open source, industry standard identifier to both recognize ads and content, while accounting for and capturing duration of viewing. It … Read the whole story
UPCOMING EVENTS
Planning and Buying Insider Summit September 16 - 19, 2024
The Otis Hotel Austin, Autograph Collection
Featuring top industry speakers including:
Jason Acker - Diageo, VP, Media and Digital
Mack Magner - Goodway Group, Director, Planning & Media Strategy
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November 20 - 23, 2024
