Total TV advertising is now set to decline by 5% in 2017, according to one analyst. MoffettNathanson lowered its annual projection for TV, now … Read the whole story
After decades pioneering the cable, online and mobile industries, Dan Hodges is leaving media to develop what he believes is the next frontier: data. … Read the whole story
As of this week, the mobile carrier is throttling video on all "unlimited" data plans. Read the whole story
What can brands learn from the most persuasive "marketers" on earth: Nazis and jihadists? It should be relatively easy to sell ideas that make … Read the whole story
Abhorrent and outrageous don't begin to express the disgust the ANA and our members, feel towards the despicable description in today's MediaPost column, "What … Read the whole story
Although subscription video-on-demand platforms are poised to grow into a $108.6 billion business in nine years, according to one estimate, many new platforms will … Read the whole story
Each in their own way, the two speeches were quite different, but both were vintage Trump. Read the whole story
TV journalism is "sick," according to President Trump. But what about advertisers supporting it? Trump hasn't gone after cable news advertisers. Yet. Read the whole story
A virtual reality experience essentially takes a consumer into a virtual world, often quite detached from the physical world. One of the challenges of … Read the whole story
Aiming to gain a better understanding of audio ads and their impact, Pandora conducted a test with Nielsen Entertainment and found that shorter ads, … Read the whole story
It's welcome news. Facebook will allow publishers to sell subscriptions through Instant Articles without taking a slice. Read the whole story
A federal appellate court has upheld an injunction that prevents tech company VidAngel from operating a supposedly "family friendly" streaming video service. Read the whole story
The Interactive Advertising Bureau (IAB) named digital marketing veteran John Frelinghuysen the trade group's newest publisher-in-residence. Most recently, Frelinghuysen served as executive vice president … Read the whole story