For the upcoming TV season, Nielsen has raised estimates slightly on the number of U.S. TV homes -- by 1.0%. Read the whole story
Industry experts are speculating that "The Last Jedi," with a trailer that has already been viewed almost 40 million times, will be among the … Read the whole story
After WPP's poor financial showing in its latest results, much has been made of the imminent demise of Sir Martin's agency conglomerate, and the … Read the whole story
Since his last "Garfield At Large" column in May, Bob Garfield has been quite busy. In addition to his ongoing role as co-host of … Read the whole story
The firm posted an organic revenue decline of nearly 1% in the second quarter and 0.4% for the first half of the year. That … Read the whole story
Having seen both sides, the competitive threat is real. But agencies can and should differentiate themselves. It's no secret that consultancies are masters of … Read the whole story
Suggestions that Americans might turn away from football are based on data about its toll on many players and the issue of players remaining … Read the whole story
Advertisers want multiple digital media platforms as part of a healthy overall marketplace for their messaging. Read the whole story