WPP has dubbed its newly merged MEC-Maxus agency Wavemaker. With $38 billion in billings, the resulting entity is being positioned as a "media, content … Read the whole story
The LinkedIn Audience Network, announced Wednesday, is designed to increase an advertiser's ability to reach existing and potentially new consumers beyond the LinkedIn platform. … Read the whole story
Roku wants to expand into more TV households as it competes with increasing OTT moves from bigger technology companies as well as smart TV … Read the whole story
The appointment is effective later this month. Weisman will lead marketing, product innovation, field marketing, consumer insights and advertising, as well as the brand's … Read the whole story
To properly calculate return on digital media investment we must take into account two other words beginning with the letter I: intent and impressions. … Read the whole story
Rodnick, founder of the strategic advisory firm Three Screen Nation, expects the growth of connected TV will "offer a utopian environment for marketers to … Read the whole story
Digital signals have a place in measuring campaign effectiveness, but foot traffic delivers a new level of insight. Even as the industry moves to … Read the whole story