MediaDailyNews
Wednesday, September 20, 2017
  • TV Stations' Ad Revenues Forecast To Sink 6.5% In 2017
    by Wayne Friedman

    The drop is somewhat expected, due to unfavorable comparisons to the previous year, with its higher political and Olympic TV advertising. Conditions are expected … Read the whole story

  • NBCU, Time Warner, Viacom Tops In August Program, Commercial Share
    by Wayne Friedman

    NBCU pulled in a 15.3% share of all viewers, aggregating all its networks, as well as TV station program syndication. Time Warner had an … Read the whole story

  • COMMENTARY
    It's Time To Think About, Well, Time
    by Joe Mandese

    The media-buying industry has historically been described as one that "buys time and space." Ironically, neither is the norm. And that's not likely to … Read the whole story

  • COMMENTARY
    Blockchain Is Valuable To Advertisers
    by Dustin Engel, Op-Ed Contributor

    The potential success of blockchain is tied to smart contracts, which enable transactions to be added to the ledger if conditions are met. Smart … Read the whole story

  • COMMENTARY
    Getting Ahead Of A Changeable News Cycle: Q&A With Videa's Shereta Williams
    by Charlene Weisler, Op-Ed Contributor

    Every day seems to bring a catastrophic or controversial news crisis that charges the atmosphere. I sat down with Shereta Williams, president of Videa, … Read the whole story