by Joe Mandese
The Media Rating Council (MRC) Tuesday afternoon announced it revised its mobile in-app and mobile web measurement guidelines in conjunction with the IAB Tech … Read the whole story
by Joe Mandese
Consumer media and marketing researcher Simmons Research has named Nielsen vet Andrew Feigenson its CEO. Feigenson, who was most recently the Chief Revenue Officer … Read the whole story
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by Laurie Sullivan
Sizmek, an independent buy-side advertising platform, on Tuesday announced its partnerships with DoubleVerify, comScore and Integral Ad Science to give advertisers better video measurement, … Read the whole story
by Wayne Friedman
Brand marketers can now see what audiences are watching across local and national markets on linear TV, on-demand and DVR -- and can adjust … Read the whole story
by Joe Mandese
TiVo Corp. on Wednesday announced a deal with Discovery Communications to use TiVo's Audience Works for Marketing platform to manage and execute its on-air … Read the whole story
by Joe Mandese
Twitter Acting General Counsel Sean Edgett told Congress that less than 5% of the microblogging network's users are fake. During testimony before a Senate … Read the whole story
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by Gavin O'Malley
During a Congressional hearing on Tuesday, Facebook said it dramatically underestimated the number of U.S. users who were exposed to Russian-backed disinformation leading up … Read the whole story
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by Richard Whitman, Columnist
It appears that investors feel ad-sector stocks have been punished enough in recent weeks. At least one analyst is upgrading WPP from a "hold" … Read the whole story
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by Wendy Davis
"A solution to this problem will only be effective if every participant in the ecosystem works together to address it," the Internet Association said … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
From a marketing point of view, the term "reach" has significant meaning, as a key element of a media platform's ability to deliver ad … Read the whole story
by Wayne Friedman
A new study says only 14% of consumers trust the health/medical information they are getting on TV from ads as well as news programming. … Read the whole story
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by Laurie Sullivan
Sponsored Ads allow businesses participating in Local Services by Google to serve up at the top of Search queries. Businesses only pay for leads … Read the whole story