by Joe Mandese
Nefarious interests ranging from criminal fraudsters, purveyors of malware and even state-sponsored disinformation campaigns have figured out how to weaponize the tools of automated … Read the whole story
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by Laurie Sullivan
Bing Ads announced Wednesday the integration of Oracle Data Management Platform (DMP) with Bing Ads Custom Audiences, which the company introduced earlier this year. Read the whole story
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by Ray Schultz
Companies will spend over $10 billion on third-party data this year. But they are spending even more on data solutions, an IAB/DMA study shows. Read the whole story
COMMENTARY
by Joe Mandese
As big a role as social media played in the 2016 elections, it doesn't expect to eat into conventional TV advertising spending, according to … Read the whole story
by Wayne Friedman
The service uses technology to create an audio signature it can install on TV programs, and uses Nielsen's national TV panel to provide demographic … Read the whole story
by Alex Weprin
YouTube's top-10 lists for videos and ads were based on total views, comments, shares and likes, making total engagement more of a factor than … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A new survey on the Lauer sexual-harassment situation indicates that most people want media companies to take quick action when they are beset with … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Google and Amazon are now at war over the "reciprocity" of services and devices sold on each other's platform. Read the whole story
by Karlene Lukovitz
Snickers, which was in last year's Bowl with a spot featuring Adam Driver, won't return in 2018, but Mars says it has a "big … Read the whole story
COMMENTARY
by Rich Kahn, Op-Ed Contributor
It's a challenging time for publishers, as many struggle to attract an audience and to compete with giants like Facebook and Google. Most have … Read the whole story
by Wayne Friedman
Since 2015, McMahon had been senior vice president of digital for the ABC Owned Stations Group, responsible for the digital content, product/technology and audience … Read the whole story
by Sara Guaglione
Mashable is reportedly aiming to refocus coverage on tech and tech lifestyle content. Read the whole story
by Alex Weprin
Amazon's Prime Video application has debuted on Apple TV devices. The launch has been a long time coming, with Apple CEO Tim Cook first … Read the whole story