Following weeks of speculation, The Walt Disney Co. this morning announced a deal to acquire the bulk of 21st Century Fox -- including its … Read the whole story
Fox Broadcasting will air what it says is the first-ever live TV commercial for a feature film -- the 20th Century Fox Film movie … Read the whole story
Over-the-top video advertising now counts for 26% off video ad spend, up from just 8% a year ago, according to data from SpotX, a … Read the whole story
The good news is that marketers and ad agency execs do not plan to eliminate staff in their organizations over the next six months. … Read the whole story
There has been a lot of discussion about the value that brands have been getting from their internet advertising. Some argue they are spending … Read the whole story
Mobile carrier T-Mobile will launch a nationwide over-the-top streaming video service in 2018, built on technology from Layer3 TV, which it is acquiring. Read the whole story
Microsoft announced Wednesday a partnership with Reddit to serve community content into Bing search results and offer a series of tools that support marketers. Read the whole story
Bing has created a new way to search that is interactive and can build on previous searches to provide the best answer. Read the whole story
Developing a baseline provides for an initial starting point on a graph. Subsequent campaigns provide additional data and dimension, so trends can be developed. … Read the whole story
Tracking TV advertising in real-time, iSpot.tv uses screen-level behavioral data from Inscape for brands, networks and media agencies. Smart TV data for iSpot.tv goes … Read the whole story
That's one of many questions that Accenture raises in its newly released Trends Report for 2018. The firm outlines a handful of trends that … Read the whole story
The new Redbox On Demand, now in beta testing, will allow consumers to rental or buy a single movie/TV show through a transactional video … Read the whole story