January 25, 2023
Monday, December 18, 2017
COMMENTARYA year after the Association of National Advertisers benchmarked programmatic media-buying among the nation's largest advertisers, the percentage who say they have brought it … Read the whole story
Five of the 25 cable networks, and no major broadcast networks, posted ratings hikes among the key demographic that TV advertisers still buy. Overall, … Read the whole story
MadHive -- which develops blockchain technology for media and advertising, along with The Mad Foundation -- will generate the sale of "Mad tokens," a … Read the whole story
ROI Influencer Media has signed a partnership with StatSocial to give advertisers insight into and analysis of the influencer's audience. Read the whole story
COMMENTARYThe deal, engineered principally by Rupert Murdoch to sell a slew of 21st Century Fox assets to Disney, would seem to be a bet … Read the whole story
With premium TV-video inventory still in high demand, video ad-tech company Telaria -- formerly Tremor Media -- will offer exclusive streaming of the Winter … Read the whole story
This concept originally launched in Chicago two years ago to explore "current and future trends" by incubating experiences like a graffiti artists-in-residence, concerts from … Read the whole story
- COMMENTARY
Big digital video companies, among others, are concerned about the change -- in particular its impact on traditional media/ communication owners now in the … Read the whole story
- COMMENTARY
In the last 20 years, major family-owned newspapers have been sold to corporations, but 'The New York Times' has kept family-control of The Gray … Read the whole story
