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by Wayne Friedman
With time-shifted viewing now part of regular TV consumer behavior, TV ad execs say agencies and advertisers need to change to new local TV … Read the whole story
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by Wayne Friedman
Katz Media Group says only three new first-run Monday-to-Friday shows have a shot at making it onto local TV stations' schedules this fall. Major … Read the whole story
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by Laurie Sullivan
An ad quality report for publishers shows data leaks have become a business threat that represents a big problem leading up to the GDPR … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
YouTube is taking action to soothe two of its most important constituencies -- and its community of video creators -- as it continues to … Read the whole story
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by Richard Whitman, Columnist
The new unit might have been thought of as a UX (user experience) team not long ago. But that term is so 2017 in … Read the whole story
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by Gavin O'Malley
Gaming software could drive around three-quarters of total market revenue in five years. Mobile gaming software alone could deliver in the $55 billion to … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
They like channels that respect their experience. TV, Facebook and outdoor can take a bow. Read the whole story
COMMENTARY
by Eric Wheeler, Op-Ed Contributor
As an industry, we've got to get better at the time-in-view and viewability metric. Read the whole story
by Steve McClellan
The new office, which has been taking shape for months, will focus on clients in the beauty/style, entertainment, food and beverage, and technology industries. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Is personal consumer data still a viable option to use for ad targeting if only a limited amount of a brand's customers give consent … Read the whole story
by Alex Weprin
The rebrand is part of a move to maximize advertising revenue across the company's media properties. Read the whole story