Unilever continues to work with IBM to develop a blockchain to address transparency and trust issues among its advertising partners. Keith Weed, chief marketing … Read the whole story
"A two-way relationship is more valuable than a one-way impression," said Randall Rothenberg, Interactive Advertising Bureau CEO, kicking off day two of the IAB … Read the whole story
JW Player, one of the most distributed digital video players in the world, on Monday announced a deal with programmatic ad platform SpotX to … Read the whole story
The company, which now has more than 17 million subscribers in the U.S., lost approximately $920 million last year, according to SEC filings from … Read the whole story
Overall, 60% of marketers, publishers and tech developers said their organizations spent more on data in 2017 than 2016. This year, 81% plan to … Read the whole story
Kim Jong-un's little sis (or whoever she is) has come to PyeongChang, heading up an apparent entourage of North Koreans, including athletes, a cheerleading … Read the whole story
Among the issues facing Facebook, losing millennials should be low on the list. Read the whole story
Some 90% of the company's ad revenue now comes from programmatic/self-serve platforms. In Q4 2016, 10% of its ad revenue came from programmatic platforms. Read the whole story
Nielsen has "Late Show" up a big 31% with a dominating 3.86 million average viewers -- an increase from the show's 2.95 million a … Read the whole story
The Trump Administration wants to leave public broadcasting's fate to the media marketplace. But do the same rules apply to corporate media-TV deals? Read the whole story
Developers at Lotame, an exchange for third-party data for the advertising industry, think they have found a way to make data more precise using … Read the whole story
According to the holding company, the acquisition will serve as the cornerstone of its brand design offering. Read the whole story
Hint: The agency that's done it the previous 11 years. Read the whole story