Google on Thursday will announce plans to aggressively move into in-app mobile advertising with the launch of new strategies to monetize mobile gaming apps … Read the whole story
Ad fraud -- or "filtered bot traffic" -- has declined 31% in the digital video ad marketplace over the past year, according to just-released … Read the whole story
While conventional "showrooming" has grown significantly, many consumers now also comparison shop at Amazon before making a purchase at another online retailer -- a … Read the whole story
The native promoted posts unit, running on Android and iOS, will enable the same targeting as with desktop ads -- by interest, community, geography … Read the whole story
Video consumption was up significantly in 2017 overall compared to 2016, with striking differences in how and where consumers viewed short-form and long-form content, … Read the whole story
Despite the proliferation in the number of media options available to the average American consumer, TV -- especially ad-supported television -- remains the dominant … Read the whole story
Apps that aren't used regularly or don't fulfill the user's needs are most prone to being deleted, according to the just-published "2018 Consumer App … Read the whole story
Second-price auctions have been the unquestioned auction model in online advertising since the rise of Google paid search. However, they have rapidly been giving … Read the whole story
One of the most important objectives for any brand is share of voice, but when it comes to smart speakers, brands may be losing … Read the whole story
Veteran Disney executive Kevin Mayer has been named chairman of the new direct-to-consumer and international business segment. Mayer has been Disney's chief strategy officer … Read the whole story
CEO Mike Zaneis says the organization hopes the UK presence will enable the group to support European companies that want to join the organization. Read the whole story
While the bulk of SVOD customers are spending between $9 and $14 a month, at 39%, another 14% are spending more then $25 a … Read the whole story
Digital marketers can give dodgy currency a miss, but blockchain could shine a bright light on transparency. Read the whole story
Vice Media wanted a professional CEO who could master the content world, the digital world and the business world. They found it in Nancy … Read the whole story