January 25, 2023
Tuesday, March 27, 2018
Demand for U.S. media inventory expanded in February, both sequentially and year-over-year, according to just released estimates from the U.S. Ad Market Tracker, a … Read the whole story
Eight percent of Internet users say they will stop using Facebook because of news about Cambridge Analytica's abuse of users' personal data, according to … Read the whole story
The U.S. ad market was up 8% in February even without special event TV programming, says Standard Media Index, which released ad data Monday. … Read the whole story
On the eve of its annual conference in New York City this week, the Advertising Research Foundation is expected to announce a new initiative … Read the whole story
The deal will cover the NBA Finals, WNBA Finals and NBA G League, and will feature the YouTube TV logo in all Finals branding … Read the whole story
Abbey Klaassen, a former trade journalist who joined 360i as CMO in 2015, has been named president of the agency's New York office. Klassen, … Read the whole story
- COMMENTARY
Under the terms of the agreement, TiVo's linear TV viewership data-which includes more than two million households-will now be available in Tru Optik's OTT … Read the whole story
Year-to-date, comScore is down 13%. On Friday, comScore said it had a 2017 net loss of $281.4 million -- more than double the year … Read the whole story
Lusby comes from MullenLowe Mediahub, managing accounts including Chipotle, JetBlue, Ulta Beauty and Staples. Read the whole story
Andrew Lipsman, a long-time marketing executive at comScore, has joined eMarketer as principal analyst covering retail and ecommerce. He most recently served as senior … Read the whole story
COMMENTARYAnother media night in America: a high-profile journalist scores a prime-time exclusive with a salacious newsmaker. The inevitable results: high ratings for CBS and … Read the whole story
As tariff discussions between the U.S. and China heat up, Kantar Millward Brown released its BrandZ Top 100 Most Valuable Chinese Brands 2018 on … Read the whole story
Krish Sailam has been named vice president of programmatic for Merkle's DWA unit. He joins from vice president of programmatic at Interpublic Mediabrands' Cadreon … Read the whole story
COMMENTARYWhen Blockbuster began losing revenue in 2000, Netflix CEO Reed Hastings approached Blockbuster CEO John Antioco about buying the company. Fast forward: Blockbuster is … Read the whole story
- COMMENTARY
Connecting offline data with online data raises the bar when it comes to serving and seeing relevant ads. But what about the "invisible" relationships … Read the whole story
In the aftermath of news that Cambridge Analytica illicitly collected data of 50 million Facebook users, anonymous, collaborative technology worker app Blind surveyed its … Read the whole story
