Company CEO Yannick Bollore unveiled the new strategy at the Havas Cafe in Cannes Thursday morning, saying, "It's important to think about advertising differently." Read the whole story
Sorrell didn't hold back on the leaks surrounding his departure, denying the salacious gossip -- including the latest that he is the whistleblower for … Read the whole story
The new tool combines linear TV, over-the-top video, connected TV, desktop and mobile, and will examine "the total incremental sales driven by a given … Read the whole story
A group of parents who are suing Disney over alleged privacy violations have expanded their case by adding Twitter's MoPub and comScore as defendants. Read the whole story
Days after opening the Festival of Creativity in Cannes, France, with news that it was tamping down on its influencer marketing policy, Unilever CMO … Read the whole story
Marketers are concerned about a lack of visibility into consumer actions across online marketplaces such as Amazon, Target and Walmart. Some 73% think Amazon … Read the whole story
GroupM capped off a week of mid-year updates from leading ad forecasters with an annual report providing the longest-range view. While the agency's "This … Read the whole story
Tailored for easy mobile viewing, full-screen videos begin playing the moment users open the new app. Read the whole story
The campaign revolves around the theme "Together Unstoppable." Andres Cantor, the Argentine sportscaster known for his iconic "goal!" yell, makes an appearance in the … Read the whole story
Apple continues to beef up its streaming video content development slate. The latest addition? A multi-series deal with Sesame Workshop, the New York-based non-profit … Read the whole story
IPG Chairman/CEO Michael Roth said he's hopeful there won't be a need for such an event in the future. Read the whole story
It went to Xbox and McCann London among others and was awarded Wednesday night in Cannes. An awesome VR-enhanced music video won the digital … Read the whole story
Media technology companies continue to dominate -- and expand -- their brand value, according to just-released estimates from BrandFinance's annual "US 500" report. The … Read the whole story
Shipments of VR and AR headsets are down 30% from a year ago, primarily since they no longer come with many high-end smartphones, as … Read the whole story
NPR.org banners perform 400% above industry benchmarks for CTR and have a 92% viewability rate. The display units also show a 9.1% interaction rate. Read the whole story
Mrs. Doubtfire popped in at the Y&R party while other gatherings catered to World Cup fans. There's been a lot of gossip about Martin … Read the whole story