In what likely is the biggest consumer data play by any agency holding company since Dentsu Aegis Network's $1.5 billion acquisition of Merkle, Interpublic … Read the whole story

The revised guidelines have a particular focus on "OTT-related concerns" which include "issues around measurement latency, continuous play measurement and reporting, 'TV Off' measurement … Read the whole story

Digital advertising technology has continued to advance almost as fast as the political landscape, providing campaigns with more options than ever to effectively reach … Read the whole story

While many marketers plan to increase media budgets for cross-channel advertising over the next year, resistance remains -- especially in boosting TV budgets. Read the whole story

There's an increasing need for companies of all sizes to be agile in today's changing economy. Relying on an outside agency to complete critical … Read the whole story

One of the more interesting nuggets of news last week was that Carat has hired a big league consultant-type for the role of president, … Read the whole story

TV station groups are finally getting the message: get closer to your viewers. Give them consumer product deals -- not just news. Read the whole story

Data shows the message rings true with consumers -- the authentic apologies are being accepted by consumers for the mistakes made at Wells Fargo. Read the whole story

Pricing and launch date for DC Universe are still TBD, but users can now plug in their email and get in line to try … Read the whole story