It's the latest effort by a holding company to drive personalized consumer experiences at scale, and follows the recent acquisition of Acxiom by Interpublic. Read the whole story
Poor creative and low relevance are the main reasons that people still block ads, a Kantar Media study finds. Seeing the same ad repeatedly … Read the whole story
eSports, a rapidly emerging spectator "sport" for professional video game players, is approaching levels akin to major televised sports events, according to an analysis … Read the whole story
In arguably the most significant rights deal in eSports history, Overwatch League playoff matches will air live on Disney XD and on ESPN, with … Read the whole story
The first podcast network to specifically target multicultural audiences across its entire lineup, POD Digital Media launches with two alcohol brands as well as … Read the whole story
GeoEdge has built real-time malware-blocking technology into its platform, allowing publishers to monitor and keep ads that might have malicious code from serving up … Read the whole story
Fox has raised its offer to $32.5 billion to secure the rest of European TV programmer Sky that it does not own. It already … Read the whole story
Marketers are in the dark when it comes to comparing sponsorship spending versus impressions of buying paid media. Read the whole story
An addressable geofencing feature on Simpli.fi's platform aims to connect TV viewers -- up to 1 million locations per campaign, across mobile, desktop and … Read the whole story
McClatchy will premiere a 10-part documentary series on Facebook Watch in November, around Veteran's Day. "The War Within" will chronicle the lives of retired … Read the whole story
It's a battleground, not a partnership. Pity. Read the whole story
The UK Information Commissioner's Office threatened to hit Facebook with a $664,000 fine Wednesday as part of its broader probe into industrywide violations. Largely … Read the whole story
Palin is complaining this week that she was duped into an interview with Cohen for his new show "Who Is America?" Read the whole story
Spending on Internet of Things security will reach $6 billion by 2023, according to a new forecast from Juniper Research. North America is projected … Read the whole story
As more consumers become aware of data use, they will likely pressure the federal government to develop some kind of broader national legislation that … Read the whole story