eSports Expanding Rapidly, Poised To Rival Pro Sports' 'Big 4'

eSports, a rapidly emerging spectator “sport” for professional video game players, is approaching levels akin to major televised sports events, according to an analysis published by the equities research team at UBS.

"The eSports audience includes some of the hardest to reach and most sought-after demographics for marketers and advertisers, …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications