Four months after founding partner Bryan Wiener left to run comScore, Sarah Hofstetter is leaving Dentsu Aegis Network's 360i to rejoin him again as … Read the whole story
U.S. political advertising for this year's midterm elections will climb 8%. Broadcast TV is forecast to lead in overall spending, but digital is soaring. Read the whole story
Google began restricting third-party tech support service ads worldwide and plans to introduce a verification system in the coming months, but some believe the … Read the whole story
Seeing a big upside to live eSports businesses, 21st Century Fox is investing $100 million in Caffeine, a live social streaming platform for gaming … Read the whole story
Next year's Super Bowl will stream without verifying users. It isn't yet clear if streams will include the same ad load as the TV … Read the whole story
Advocacy group Fight for the Future called the bill's passage "a major victory for Internet activists who harnessed massive public outcry to pass the … Read the whole story
A media strategist by training, Dennler most recently was managing partner, West at MDC Partners media agency Assembly. Read the whole story
Mark Read, the holding company's new CEO, said Tuesday the firm expects to complete the review by year's end, with a plan for driving … Read the whole story
Martin Sorrell continues to grab headlines about WPP five months after his departure from the company. Read the whole story
Despite ubiquitous ad industry comparisons of consumer attention to less than that of a goldfish, professionals at least believe they actually pay more attention … Read the whole story
With the true[X] partnership, the companies are hoping to leverage You.i's widely adopted streaming platform and true[X]'s advertising technology to bolster the programmatic ad … Read the whole story
In addition to curated stock footage currently available to the market, as well as new footage, Vimeo Stock will also feature exclusive material shot … Read the whole story
The ongoing national anthem controversy -- and NFL players' potential continuing protests -- might influence TV networks' ad pricing in the early part of … Read the whole story
Overall, 86% of marketers spent part of their budget on paid search, while 33% spent more than 20% of their budgets on the channel … Read the whole story
My father has media distraction, and then some. Does this remind you of anyone? Younger people do get distracted as well. Read the whole story
Consider the vast breadth of right-wing websites, combined with their ability to attract large audiences, over whom they have considerable influence. Read the whole story