The DAA says the "Political Ad" icon should take precedence over the "AdChoices" icon privacy symbol that typically appears in the upper right corner … Read the whole story
According to a new COMvergence report, the agency won and retained accounts valued at $800 million (estimated annualized billings) during the period. Read the whole story
New scientific research indicates video may be less effective than standard or animated banner ads in terms of actually seeing or experiencing an ad's … Read the whole story
The campaign highlights all of Hulu's offerings, including its on-demand service as well as its live TV streaming service. Read the whole story
When an ads.txt file is present, all bid requests to a demand-side platform are only from sellers within an ads.txt file. The effort is … Read the whole story
In this week's "The Sternberg Report," I evaluate the new TV series with the most pre-season buzz. The charts in this week's edition show … Read the whole story
Connected TV in 2018 has a 27% share of all digital video impressions to date, up from 20% in 2017 and 13% in 2016. Read the whole story
The ID Comms 2018 Global Media Transparency Survey finds that just 10% of advertisers rate levels of trust with their agency partners as high. Read the whole story
TripleLift cofounder-chief strategy officer Ari Lewine says the company's "real time, integrated programmatic addressable ads" will come to market this year. The company is … Read the whole story
Time editor-in-chief Edward Felsenthal - who will remain editor as the publication changes hands announced seven new staffers, seven new promotions and new assignments. Read the whole story
The action in the premiere episode seems intended to persuade audiences that this is not their grandfather's "Magnum." Read the whole story
The two Philadelphia-based, nonprofits are each putting $10 million into the joint fund, hoping to lift the country's endangered metro newspapers. Read the whole story