These results exclude the Winter Olympics and the World Cup. SMI says national TV was able to maintain its levels versus a year ago, … Read the whole story
The case studies illustrate the ways marketers can drive growth, lift, recall and ROI and show the benefits of integrating digital out-of-home with mobile … Read the whole story
The IAB study showed that all CTAs are successful in increasing consumer attention and can lay "the groundwork for a direct relationship between the … Read the whole story
In 2001, Poltrack started the CBS Television City Research Center at the MGM Grand Hotel and Casino in Las Vegas, tracking consumer feedback on … Read the whole story
Political campaigns have a long way to go when it comes to taking advantage of sophisticated digital tools at their disposal. Read the whole story
A study reveals that Republican candidate campaign websites have the highest number of trackers at an average of 5.33 per site, with 47% in … Read the whole story
Emotional connections and a good story are crucial to an ad's success - at any length. Read the whole story
The platform, which was released in beta on Tuesday, will incorporate blockchain technology and impression-level verification, all powered by the company's enterprise identity solution. Read the whole story
Mobile ad revenue continues to represent an ever larger share of Facebook's total ad revenue, representing approximately 92% of all ad revenue in the … Read the whole story
To reduce social complexity and try to contain it within an online ecosystem is a fool's errand. Trying to support such a system with … Read the whole story
Agency founder Bob Greenberg will relinquish the global CEO role to Sean Lyons in January. Greenberg will continue to serve as executive chairman and … Read the whole story
Advanced TV provides campaigns with a full-screen captive experience and the targeting power of digital. Read the whole story
A Bloomberg-funded ad directed by Jodie Foster urges women to vote 'Because It Matters'; a self-funded ad by Gold Front studio promises millennials Instagram … Read the whole story
CannabisMD is creating a safe platform for brands to be a part of the conversation around cannabis and CBD. A place where consumers find … Read the whole story
In a good way, partnering with 'Columbia Journalism Review' for an all-too-brief installation designed to shine a light on ridiculous and false stories that … Read the whole story