The partnership will allow TV networks, content owners and programmers to measure lift in TV tune-in based on ads purchased and viewed on YouTube, … Read the whole story
New academic research conducted by Northwestern University and Facebook has concluded that the most common methods of online advertising measurement used by advertisers and … Read the whole story
Spark Foundry CEO Chris Boothe will oversee the combined entity. It's the latest move by a holding company to streamline operations by merging agencies. Read the whole story
About three-quarters of U.S. fraudulent advertising traffic is "sophisticated" invalid traffic, according to data released Tuesday. Read the whole story
When he gave a keynote at CPAC last weekend, it was the first time a President said "bullshit" during a nationally televised address. Why … Read the whole story
NBC is now tied with Fox at a 1.8 rating/8 share, with CBS at 1.7/7, according to Nielsen's live program-plus-seven-day time-shifted viewing numbers. Read the whole story
Some might argue that the creative process yields the best results in environments that are not strictly structured. Read the whole story
Brands expect to increase their spending on data and data-related services in 2019, a report conducted on behalf of the IAB Data Center of … Read the whole story
Strategy gets lost in the rush to capitalize on new media connection opportunities. Rather than defining broad consumer segments, we need to start with … Read the whole story
Despite regulatory talk in the U.S. and Europe, Facebook seems to be ignoring regulator warnings. Read the whole story
Measurement and research firm Survata is now measuring the impact of video advertising on Hulu. Read the whole story
AT&T announced a plan to break up its Turner unit into parts that other divisions will absorb. Read the whole story
The longtime main competitor to landline-based cable TV operators is now being usurped by Internet-delivered services of TV networks and on-demand programming. Read the whole story