In terms of allocating their ad budgets, ad execs are much more bullish on spending in this year's NewFronts than the conventional TV upfronts, … Read the whole story
Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen's new opportunity." The company is positioned to support ad targeting and measurement, … Read the whole story
The explosive growth was largely driven by digital video advertising, which grew 37% year-over-year to $16.3 billion, and mobile, which was up 40% year-over-year … Read the whole story
Philippa Brown, a 12-year veteran of Omnicom Media Group, was previously CEO of the firm's UK operations, leading it to record growth. Read the whole story
As Group CEO, Cooper will be responsible for assuring service standards across OMG agencies Hearts & Science, OMD and PHD in markets outside the … Read the whole story
With a massive data hub and a digital army using AI to glean consumer insights, Unilever is hitting home runs with market-specific new products. Read the whole story
While nearly 70% of U.S. TV homes have a smart TV, around 14% haven't connected those TV sets to their broadband connections. Read the whole story
Daenerys the dragon queen had plenty to snarl about as she witnessed the deaths of a dear friend and one of her prized dragons. Read the whole story
The new model would see Amazon providing publishers with money to expand reach and readership. The New York Times' Wirecutter is gaining international subscribers … Read the whole story