Apple has introduced a new technology that allows attribution of advertising clicks while protecting user privacy. Read the whole story

Average click-through rates for video in-app ads are now more than seven times higher than display ads. Read the whole story

Just five broadcast network shows earned more than 10 million viewers on average this past TV season: "Big Bang Theory," "NCIS," "Young Sheldon" and … Read the whole story

Helping the show out in the most recent week was "The Big Bang Theory" cast. Their appearance was in conjunction with the show's final … Read the whole story

YouTube will stop showing up-to-the-minute subscriber tallies and shift to an abbreviated format. A channel would not see its subscriber count rise until it … Read the whole story

The series finale of HBO blockbuster "Game of Thrones" churned a lot of characters, and it appears it may do the same for subscribers. … Read the whole story

The series finale hit all the right notes to emerge as a deeply satisfying conclusion to a major TV series. Read the whole story

The Trade Desk named Jonathan Carson its first chief revenue officer. He joins from Vevo, and previously served as CEO of digital at Nielsen. Read the whole story

The new product is designed to be fully integrated, encompassing creative, media buying, delivery, traffic and reporting. It integrates talent right management, and will … Read the whole story

The changes will help guide users through the information in mobile search results and give publishers a way for their content to stand out. Read the whole story