The U.S. ad market expanded 3.1% in May vs. the same month in 2018, according to the latest data from Standard Media Index. The … Read the whole story
The suit is a refiling of one made in 2017 against Dentsu's Fetch unit, which is not named as a defendant in the new … Read the whole story
The biggest piece of 2020 political advertising revenue will be linear TV advertising -- estimated to be $4.4 billion. Digital media is expected to … Read the whole story
COMMENTARYThe new report, titled "The State Of Advertising," was created with The Economist Group and released at Cannes. Read the whole story
Two-thirds of Harris Poll respondents say they'd drop a brand if its ad appeared next to 'fake' or offensive content. Read the whole story
At Cannes Lions, Pinterest announced the expansion of its partner program to support its shoppable ads launched last week. The D2C search-based experience aims … Read the whole story
COMMENTARYWhile the findings reflect obligatory partisan skews, it's noteworthy that even high percentages of self-declared Republicans feel the President is making them feel "concerned," … Read the whole story
Ad-supported platforms must find new ways to integrate brands in consumer-friendly fashion, stressed Randy Freer. Read the whole story
- COMMENTARY
Is there a way for brands to break free of the restrictive effects of corporate upfront time buying? Can the time sellers maximize their … Read the whole story
The Global Alliance for Responsible Media aims to take on the spiraling problem by leveraging their collective clout, although the strategy has yet to … Read the whole story
- COMMENTARY
What's disrupting the agency model? The decoupling of the advertising supply chain and the flip of an advertiser's need from the vertical to the … Read the whole story
The Spotify Free ad offering is part of the platform's multi-pronged push to grab more share of rapidly growing podcast advertising spending. Read the whole story
First Media's food and lifestyle content from its So Yummy and Blossom brands will be displayed on Captivate's 12,000 screens in the coming weeks. Read the whole story
Looking to access more granular audience targeting, NCC Media -- the locally based cable TV advertising sales group -- has announced a partnership with … Read the whole story
The World Federation of Advertisers is playing down the threat to the industry from in-housing. According to "The Drum," WFA research shows short turnaround … Read the whole story
