Senators Mark Warner and Josh Hawley want platform companies to estimate what consumers pay for services in data, and will introduce legislation Monday to … Read the whole story
The deal is for $150 million -- $120 million in cash and $30 million in "time-based" equity. Read the whole story
Starcom was runner-up and MediaCom, last year's winner, was third. Read the whole story
Cannes Lions wrapped on Friday with Omnicom taking home holding company of the year honors for the second year in a row. Interpublic was … Read the whole story
Amazon's share was just 3% in 2018. Google's share is forecast to decline 1% due to the growing competition. Read the whole story
If you ask me, that's where the real controversy should begin -- not with the duration-weighted impression, or common denominator -- but how value … Read the whole story
The ICO has taken a look at RTB, and the industry has six months to become GDPR-compliant. Read the whole story
Google will roll out updates in July that aim to increase the number of conversions marketers see in Apple iOS App campaigns. The changes … Read the whole story
The idea was for publishers to generate revenue on their own sites from embedded tweets. Read the whole story
The total media value of the promotions was $71 million last year, versus $113.2 million estimated for 2019. Read the whole story
Netflix was up 9% for the five-day period to $369.19. Google was up 4% to $1,124.25. Read the whole story
A new six-part miniseries on HBO posits that Donald Trump will launch a nuclear missile at a disputed Chinese island. Read the whole story
"We believe the most successful D2C brands are ones that offer the most disruption vs. the status quo," says one report. Read the whole story