by Wayne Friedman
All local video -- over-the-air TV, local cable, local online video, out-of-home video and mobile video -- will total $29.5 billion, for a 19.9% … Read the whole story
by Joe Mandese
With a third major agency holding company -- Publicis Media's Zenith unit -- revising its 2019 global ad spending forecast downward, the consensus among … Read the whole story
by Gavin O'Malley
Facebook says the most suitable ad break formats will be automatically chosen based on the user and type of video content viewed. Read the whole story
by Laurie Sullivan
As revenue growth from Google and stand-alone services slows, Macquarie Capital analysts believe it might be time for Apple to roll out "Apple Prime." Read the whole story
by Joe Mandese
The American Advertising Federation (AAF) has named Google Vice President of Agency and Brand Solutions Tara Walpert Levy chair and UM U.S. CEO Lynn … Read the whole story
by Laurie Sullivan
Resonate, which provides data about consumers to marketers, launched a new version of its SaaS platform to help marketers understand why consumers make purchases. Read the whole story
by Wendy Davis
U.S. District Court Judge Amit Mehta said the Health and Human Services agency lacked authority to issue the rule. Read the whole story
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by Laurie Sullivan
Websites and programmatic display are the two most important areas when it comes to personalization, said Christopher Hansen, IgnitionOne COO. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A report released Monday suggests that much of the growth in internet ad spend comes from small, local businesses that invest their budgets on … Read the whole story
by Melynda Fuller
Mandela Media, will focus on some of today's most pressing issues: racism, gender equality, mental health and social justice. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
One of the interesting things about "Seinfeld" is the almost aimless way it meandered onto TV at the beginning of its history. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The numbers are still big, but ad growth has halved as user growth and use have plateaued. Read the whole story
COMMENTARY
by Brian Monahan
The vision Tencent laid out at Cannes, contrasted greatly with the ongoing conversation in the West about the future of digital platforms. Read the whole story