Toby Jenner is shifting to the top job at the GroupM agency from sibling network MediaCom, where he was most recently Worldwide Chief Operations … Read the whole story
Publicis Groupe has restructured its U.S. operations, creating two new "leadership infrastructures:" Publicis Groupe U.S. ComEx; and a three-zoned Publicis Communications U.S. Read the whole story
The AT&T unit is making some dramatic changes to its senior advertising executive staff. Replacing Speciale as interim president will be Gerhard Zeiler, CRO … Read the whole story
The automated tool allows advertisers to target display and video messages in response to live TV or real-world events. Marketers can set pre-defined triggers … Read the whole story
Microsoft Advertising now offers an ad customizer, a feed-based technology that injects dynamic information into ads, based on attributes in the targeting feed. Read the whole story
The API provides the first cross-channel ad-buying platform for both site-direct and programmatic campaigns to automatically pull in ad-spend data from Facebook, Google Search … Read the whole story
The IAC chief asserts that 'the only people who are watching commercials are people who can't afford to buy the products being sold.' Read the whole story
The next generation of the Cision Communications Cloud became publicly available this week with improvements in earned media monitoring and analytics, influencer campaigns, and … Read the whole story
Study respondents said intrusive and irrelevant ads reflect poorly on the apps or mobile websites that carry them. Read the whole story
As the new season of "Grantchester" begins, the time frame is late spring 1956 and Little Richard is singing "Long Tall Sally." Read the whole story