A GroupM analysis suggests the long-tail -- small business advertisers -- may not be as long as many in the industry suggest it is. … Read the whole story
Robert James Reuschle, a longtime media executive at some of Madison Avenue's top ad agencies, died July 23. He was 78. Reuschle, who began … Read the whole story
A new analysis showing ecommerce is driving ad spending growth in Japan underlines the importance of a virtuous cycle, in which digital media drives … Read the whole story
Significant departure from walled-garden practices enables media apps on Fire TV to make PMP buys through the two DSPs. Read the whole story
Can you believe it's been 50 years since "The Brady Bunch" premiered? The date was Sept. 26, 1969. Read the whole story
When a Fox News poll showed Trump losing to VP Joe Biden, he took to Twitter. Read the whole story
Agency holding companies are fat and are getting fatter, investing heavily in data-driven marketing service providers. Read the whole story
CEO Jack Dorsey attributed the growth in user activity to advances in machine learning, which he says are delivering more relevant content to users. Read the whole story