Digital advertising has become a growing part of auto companies' media plans, yet linear TV remains their largest spend category, says Entertainment Data Oracle. Read the whole story

The agency saw "how personal buying a car can be, so we focused on bringing a refreshing dose of humanity to the process." Read the whole story

NBC is posting a Nielsen 1.4 rating/7 share for the key 18-49 TV viewership category that many advertisers still desire. CBS sits in second … Read the whole story

Although still in its testing phase, one new feature allows for real-time appointment booking through Messenger. Also, a new lead generation template is designed … Read the whole story

Securities firm UBS has compiled data from company reports and the trade press, noting that on average, the major broadcast networks all yielded double-digit … Read the whole story