Tuesday, September 3, 2019
  • Automakers Increase TV Spending Prior To Labor Day

    Digital advertising has become a growing part of auto companies' media plans, yet linear TV remains their largest spend category, says Entertainment Data Oracle. Read the whole story

  • Kia Launches Redesigned Digital Experience Via Elephant

    The agency saw "how personal buying a car can be, so we focused on bringing a refreshing dose of humanity to the process." Read the whole story

  • NBC, CBS Still Tops In Traditional TV Prime-Time Metrics

    NBC is posting a Nielsen 1.4 rating/7 share for the key 18-49 TV viewership category that many advertisers still desire. CBS sits in second … Read the whole story

  • Facebook Gives Messenger New Tools For Businesses

    Although still in its testing phase, one new feature allows for real-time appointment booking through Messenger. Also, a new lead generation template is designed … Read the whole story

  • 2019-20 Upfront Ad Sales Recap: Double-Digit CPMs On Single-Digit Volume Gains

    Securities firm UBS has compiled data from company reports and the trade press, noting that on average, the major broadcast networks all yielded double-digit … Read the whole story

  • Pros Talk Attribution, Automotive

    TV attribution is expected in automotive at the national advertising level, and poised for growth at the local level, say TV marketing and supplier … Read the whole story