A major international study commissioned by the American Marketing Association indicates that a serious disconnect between consumers and marketers may lead to some inertia … Read the whole story
An FTC official suggested the agency is considering changing children's privacy rules in ways that could empower YouTube to collect data from people who … Read the whole story
FreeWheel says just 7% of all U.S. ad views were "audience targeted," up 82% from the second quarter of 2019. Read the whole story
The new prime-time TV seasons officially kicks off tonight, but it may not be as relevant as it used to be. In this week's … Read the whole story
In addition to campaign and content strategy services and brand voice consultations, the newly named Twitter Next encompasses a lab of technologists, program managers, … Read the whole story
Forrester is reporting on the big data assets the ad-marketing holding companies have been acquiring and building over the past couple of years. But … Read the whole story