GroupM's MediaCom unit has named Nadine Thomson its first-ever Global Chief Technology Officer. Thomson, who reports to MediaCom Global Chief Digital Officer Deirdre McGlashan, … Read the whole story
Logo will identify next-gen TVs and devices for consumers once the standard -- key to addressable and interactive TV -- is rolled out by … Read the whole story
The simple reason why the Emmy ratings are declining is because there is no mass-appeal television anymore. Read the whole story
Omnicom CRM shop Precision Marketing Group is moving deeper into AI, announcing it has acquired a majority stake in marketing technology developer Smart Digital … Read the whole story
A data-driven linear ad campaign can theoretically reach any and all audiences watching linear TV at any point in time -- hundreds of millions … Read the whole story
Downloading TV content on mobile devices by consumers when they are unable to stream TV content is on the rise. Read the whole story
Charcot-Marie-Tooth disease was identified in 1886, more than 130 years ago. But there's still no treatment or cure, even though CMT affects one in … Read the whole story