The premiere week of TV's broadcast network season showed more double-digit percentage declines in traditional Nielsen measurement. Among the four broadcast networks, total average … Read the whole story
Marketing budgets have dropped as a percentage of company revenue, but most CMOs insist they're confident that budgets will rebound next year, finds Gartner's … Read the whole story
By at least one representative measure -- share of video ads served by ad server Extreme Reach -- connected TV has achieved critical mass, … Read the whole story
FreeWheel reportedly asserted to a congressional task force that Google is using privacy issues as a pretext for impeding FreeWheel's ability to sell ads … Read the whole story
The 4As hosted a panel that covered the joint efforts of leading industry entities to facilitate cross-platform measurement. Read the whole story
Shifting to impressions helps TV stations track all viewing of their content in a fractionalized media industry, says NBCU Chief Revenue Officer Frank Comerford. Read the whole story
Worldwide sports rights revenues will grow 75% from 2018-2025 to $85.1 billion, according to research group Rethink TV. Read the whole story
As B2Bs compete with more convenient and aggressive consumer-focused experiences, they have looked for ways to attract and keep customers. Read the whole story
"Batwoman" is another in a long line of TV shows that depict a world that grows drearier with every new series that comes along. Read the whole story
While the winter holiday season -- Oct. 29 to Dec. 31 -- historically is one of the biggest ad-spending periods for retail advertisers, the … Read the whole story
Let's look at past impeachment proceedings in the context of the media landscape, and how it's changed. Read the whole story