January 25, 2023
Friday, October 4, 2019
Even as the nation's largest consumer brand marketers meet for their annual conference this week, a new report from MediaPost's "Research Intelligencer" finds the … Read the whole story
Following earnings reports that major consumer goods marketers' earnings have been suffering due to the erosion of their brand equity with consumers -- especially … Read the whole story
The ANA Masters of Marketing included CMO presentations from Target, Ally, Disney, SAP, Dunkin' and Pearl Vision. Read the whole story
Assembly is appointing Michael Fanuele as president to help lead the media agency and the broader MDC Media Partners network to deepen its well … Read the whole story
- COMMENTARY
When they run a tv ad on Disney's channels, advertisers can now track exactly how many people really saw the ad, went to a … Read the whole story
Disney is resisting Amazon's push to be able to sell a "substantial percentage" of ad space on Disney apps, reports "The Wall Street Journal." Read the whole story
TikTok, Facebook, Twitter, CNN, and Google face difficult decisions amidst a climate of political turmoil. Read the whole story
- COMMENTARY
My son and I decided to skip watching an NFL game on linear TV. We agreed that the match-up did not warrant sitting through … Read the whole story
CNN has turned down two Trump campaign ads -- one about presidential candidate and former Vice President Joe Biden, called "Biden Corruption," and another … Read the whole story
