Yin Rani brings nearly 25 years of integrated marketing experience from both brands and agencies to her new role. Read the whole story
The new client's brands include Krups All-Clad Cookware, Moulinex, Rowenta, Tefal and WMF Group. Read the whole story
Consumer concerns about their personal information falling into the wrong hands has increased dramatically over the past several years, especially in the U.S., and … Read the whole story
The Donald J. Trump for President campaign has spent $3.95 million in TV advertising since Sept. 24, according to Advertising Analytics. The RNC has … Read the whole story
COMMENTARYGreta is everywhere. She's a global phenomenon and inspired people -- if nothing else -- to think more. People are taking to the streets … Read the whole story
Google on Tuesday revealed a self-service platform, Instant Reserve, for YouTube that it has been testing with political advertisers. It also launched updates in … Read the whole story
COMMENTARYWith Ephron's input, the industry made the leap forward from daily effective circulation to the likelihood-to-see impressions used today. Read the whole story
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The email addresses and phone numbers in question were supposed to help protect users' accounts using two-factor authentication and other security measures. Read the whole story
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The effect of crowd mentality has a way of building a sense of community. It's time that people stopped describing the emergence of esports … Read the whole story
The deal will integrate Inscape's data directly into The Trade Desk's cross-device ad-planning tool for digital and connected TV campaigns. Read the whole story
