As part of the reorganization, Gravity co-founder Yuriy Boykiv will run the combined entity as U.S. president, dentsu x, a new role at the … Read the whole story
There may be a half dozen or more multibillion-dollar pitches in the first quarter alone, according to media and marketing consultant ID Comms. They … Read the whole story
Nearly 80% of local and regional media agency execs expect advanced TV budgets to increase over the next 12 months -- the highest of … Read the whole story
- COMMENTARY
One reason why: Much of America can't access streaming services. Read the whole story
Hulu will shift to a less complicated "first-price" auction process when it comes to selling premium video inventory for its private biddable marketplace launched … Read the whole story
COMMENTARYExcitement among "Breaking Bad" fans has been building for a while now in anticipation of the follow-up movie premiering Friday on Netflix. Read the whole story
- COMMENTARY
You'd think that with a population of 1.4 billion, it would take more than one Yao Ming to turn the Chinese populace into basketball … Read the whole story
COMMENTARYThe social networking platform says it won't vet political ads because it doesn't want to "referee political debates." Read the whole story
