Disney's largest-ever cross-media marketing blitz is poised to explode today, AT&T will at last reveal specifics about HBO Max on Tuesday, before Apple TV+ … Read the whole story

As far as photo ops go, in hindsight, it was probably a bad idea to have the President take a bow during game five … Read the whole story

Davis Elen, a full-service independent agency based in Los Angeles, has recruited RPA's John Papadopoulos as senior vice president-media director. Papadopoulos, who most recently … Read the whole story

Madison Avenue loves bemoaning its love/hate relationship with digital's big "walled gardens," which hold the access to audiences as well as the means of … Read the whole story

The conference addresses influencer practices related to digital and social, PR and media relations, content creation, social listening, data and analytics, and legal. A … Read the whole story

Crack open a bottle of Zima -- one of 14 brands that simultaneously served the first banner ad on Wired.com (then Hotwired) on Oct. … Read the whole story

The old NBC sitcom "Mad About You" came out of the same era that produced "Seinfeld," "Frasier" and "Friends." Read the whole story

Still in its test phase, the just-launched Facebook News will serve as a destination for partner publishers. If readers are receptive, the new service … Read the whole story