Two-thirds of ad execs believe there currently is too much focus on direct-to-consumer brands, but about the same percentage believe D2C brands are leading … Read the whole story
To help demonstrate the Google Assistant features of its new Pixel 4 mobile phone, PHD developed a series of integrated product placements in ABC's … Read the whole story
Both groups are watching about an hour of video per day now, up by a half hour from 2015, while TV set time has … Read the whole story
Facebook should follow the same norms as other traditional media companies with political advertising, Sen. Mark Warner says in a letter to Mark Zuckerberg. Read the whole story
- COMMENTARY
Forget about engagement, website traffic, in-store traffic, or any preferred key performance indicators. This isn't good. Read the whole story
The World Federation of Advertisers' report concludes marketers need a smarter approach to agency management if they want more productive relationships. Read the whole story
The goal is to create one uniform brand experience across platforms, while upping user engagement. Read the whole story
