Advertising and marketing spending combined will outpace all the ad industry's conventional forecast growth by a percentage point this year and a point-and-a-half next … Read the whole story
Twitter just announced it will stop all political advertising. "We believe political message reach should be earned, not bought," CEO Jack Dorsey said in … Read the whole story
Scott Donaton is joining the streaming service as its new head of creative, based at the company's headquarters in California. Read the whole story
Meshing and scaling technology, data and agency assets at the group level, Forrester asserts, will boost buying clout. The goal is to "corner the … Read the whole story
HBO Max is apparently so big that it took nine press releases to announce it on Tuesday. Read the whole story
Purchasers of chocolate vs. candy are often quite different people. Read the whole story
Jo Ann Ross, chief ad revenue officer of CBS, will lead all ViacomCBS advertising. Advanced advertising revenue will be headed up by John Halley, … Read the whole story
The buzz in the ad trade press may be about brand marketers shifting to shorter-form units, especially for digital video buys, but a new … Read the whole story
Only six of the 101 networks tracked increased their reach in the last five years, with the NFL Network gaining the most. Read the whole story