Google on Wednesday said it will limit the categories in audience targeting for election ads to age, gender, and general location such as postal … Read the whole story
In the annals of cover stories, "banners" -- headlines that run the entire width of the front page of standard, multi-column newspapers -- connote … Read the whole story
Brands lose about $235 million annually from unknowingly running ads alongside fake news, and in the upcoming 2020 presidential election $200 million will be … Read the whole story
McConville will be executive vice president of ad platforms & operations, overseeing all ad technology and platforms, leading new commercial innovations and "AI-powered targeting" … Read the whole story
Premium publishers' share of video ad impressions served has grown to 80% or more in recent quarters, according to an ongoing tracking report released … Read the whole story
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Marketer respondents with a holding-company model rate themselves as having greater performance gaps versus others across nearly a dozen benchmarks, including global campaign implementation … Read the whole story
Editor's Note: This story incorrectly transposed the meaning of the chart and data reported by the Knight Foundation. It should be read as American … Read the whole story
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Among select advertisers, Facebook is also beginning to test publisher "white lists" for Audience Network and in-stream ads. Read the whole story
