As the world turns its eyes to Davos, Switzerland this week, a group of advertisers and agency execs are pushing to leverage their own … Read the whole story
The consensus estimate for global advertising growth has been revised downward three-tenths of a point for 2019, but remains unchanged for 2020, following Dentsu … Read the whole story
The predicted 2020 growth will translate to an additional $23.3 billion ad dollars globally and $8.5 billion in the U.S. Total global spending this … Read the whole story
Netflix reiterated its opposition to adding an advertising model to its video packages during its Q4 2019 earnings phone call with analysts Tuesday. Read the whole story
The SVOD far exceeded its 7 million international subscriber growth target, adding 8.33 million -- but fell short of its 600,000 U.S growth target, … Read the whole story
McCann Worldgroup has tapped sister Interpublic unit IPG Mediabrands' communications chief Scott Berwitz as senior vice president-global director of marketing communications. Read the whole story
In an editorial in the Des Moines Register, Facebook's head of security policy asserts that the company was "caught off guard" by Russia's use … Read the whole story
Company is readying an ad on Fox's streaming platforms during the game that "highlights a big thing we have to say about sustainability." Read the whole story
As an industry defined by change, we should all begin embracing the opportunity to transform once again by creating digital advertising that adds up … Read the whole story