MediaPost Publications - MediaDailyNews 02/12/2020

U.S. Political Ad Spending To Approach $7 Billion, Represent 1.4% Of All Media Ad Revenues
by Joe Mandese
Political ad spending during the 2020 campaign cycle will approach $7 billion, accounting for 1.4% of all media advertising revenues, according to a first-ever … Read the whole story
NBA All Star Game Sells Out Early: Season Sees New Advertisers, Price Hikes
by Wayne Friedman
Although early-season NBA TV ratings have been mediocre at best, TNT has seen strong ad results in revenue, new advertisers, and pricing for regular-season … Read the whole story

Starcom Suits Up For Men's Wearhouse, Jos. A. Bank
by Larissa Faw
The Publicis Groupe agency will handle media chores for Tailored Brands' companies in the U.S. and Canada. Read the whole story
COMMENTARY
2020 Outlook: Next-Gen Tech Trends And Implications For Brands
by Adam Simon, Op-Ed Contributor
Here is a look at the ways in which next-generation technologies are beginning to shape consumer attention. Read the whole story
RAB Extends CEO Farber's Contract Through April 2023
by Joe Mandese
The Radio Advertising Bureau (RAB) today announced it has extended the contract of President and CEO Erica Farber through April 2023. Farber joined the … Read the whole story
Nielsen 'Voter Ratings' Illustrate Disparity Vs. General Market
by Joe Mandese
Just in time for what is expected to be a record political TV advertising season in 2020, Nielsen has released a new kind of … Read the whole story
Publicis Groupe Scraps Market-By-Market Rollout Plan For Marcel
by Larissa Faw
Instead, the company is planning one big reveal set for the second half of this year, three years after CEO/Chairman Arthur Sadoun first announced … Read the whole story
Seeing Stars: MDC Shops Form A 'Constellation'
by Steve McClellan
The new collective includes72andSunny, CPB, digital agency Instrument, brand strategy and design agency Red Scout and content creator Hecho Studios. Read the whole story
COMMENTARY
Viewers Are Killing TV Measurement And Something Has To Change
by Tom Weiss
Advertisers have developed an appetite for deeper audience segmentation and insights that go far beyond age and gender. These capabilities require more data points … Read the whole story
COMMENTARY
The Saddest Part Of Sadfishing
by Gord Hotchkiss, Featured Contributor
Why do I feel so uneasy about too-personal sharing on social media? Read the whole story
COMMENTARY
The Super Bowl Is A Super Waste Of Ad Dollars
by Elijah Schneider, Op-Ed Contributor
When you're involved in these sort of shenanigans, you're not looking for return on investment but validation for your brand and that, quite frankly, … Read the whole story