The Democratic debate in Nevada Wednesday night was tuned to by 10.2 million U.S. TV households, an increase of 126% from the last Democratic … Read the whole story
Under the remit, Assembly will oversee data and media strategy, audience strategy, performance strategy and integrated planning and buying across the Pabst portfolio. Read the whole story
COMMENTARY"He's essentially run an unopposed, over-the-top campaign," Democratic strategist Joel Payne quipped on Wednesday morning in anticipation of Mike Bloomberg making his first appearance … Read the whole story
New data from eMarketer and Ipsos shows online gaming community and content publisher Twitch is approaching critical mass, especially among younger users. Read the whole story
Through Feb. 3, Fox is averaging 7.9 million prime-time viewers in Nielsen's live program-plus-seven days of time-shifted viewing, up 20% vs. a year ago, … Read the whole story
Ritesh Raval has been promoted to vice president-finance and Monica Olivio Crane has been promoted to associate vice president of Philadelphia-based independent media agency … Read the whole story
Kantar has been testing technical methods, forming direct integration partnerships, and developing analytical models to continue measuring ad effectiveness and audiences. With the removal … Read the whole story
Nielsen recently began rolling out TV audience ratings based on viewers' political affiliation. While the service seems like a natural heading into what likely … Read the whole story
