With prospects for a U.S. economic recession -- indeed, most likely a global economic recession -- virtually guaranteed, how will it impact the ad … Read the whole story
"Seen together, they are meant to show how truly banded together we all are in this fight," Time magazine Editor-in-Chief Edward Felsenthal says of … Read the whole story
Spending is down 18%, but impressions and reach are only down slightly, while total airings are up, according to iSpot.tv. Read the whole story
It's not uncommon for some of Madison Avenue's leading modelers to forecast outcomes like a epidemiologists predicting a viral spread, but usually, it's about … Read the whole story
Facebook Inc., counting on Instagram for growth, will woo top video creators with 55% of ad revenue generated by ads on the IGTV long-form … Read the whole story
The journalists who are working tirelessly to cover this story have families, homes and health concerns of their own. Read the whole story
The company worked with its pay-TV partners to enable the free access through its apps and sites. Read the whole story
Veteran publisher and media ad sales chief Sheila Buckley has joined Dstillery as senior vice president-sales. Buckley, who has decades of experience in both … Read the whole story
TrueX, part of Disney's acquisition of 21st Century Fox assets last year, is considered a non-core asset by Disney, which has not integrated it … Read the whole story
"As the industry looks to navigate attribution in a post-cookie world, we believe there will be a rise in the usage of location data." Read the whole story
"Now is not the time to threaten business leaders with premature CCPA enforcement lawsuits," the Association of National Advertisers, Interactive Advertising Bureau, American Association … Read the whole story
Facebook will now highlight news and updates from the World Health Organization, Centers for Disease Control, and local health and government organizations. It is … Read the whole story
The April 2020 issue celebrating the magazine's anniversary, available online now and newsstands March 24, also coincides with Earth Day, on April 22. Read the whole story