After weeks of increasing consumer awareness of brands playing a role in addressing the pandemic, American awareness of COVID-19-related marketing may have peaked, according … Read the whole story
The Groupe posted net revenue of $2.71 billion (EUR2.48 billion), up 17.1% for the period, with an organic revenue decline of 2.9%, in line … Read the whole story
Bob Iger of Walt Disney is coming back to take the reigns of the company in a quickly evolving pandemic period. What does that … Read the whole story
While overall ad spending may be in flux for at least the next several quarters, it's not all bad news for some media, which … Read the whole story
New commercials note that "Your country needs you to stay on your couch and order in." Read the whole story
The percentage of national political ads disclosing the ad industry's AdChoices icon has declined from 44% at the beginning of the year to just … Read the whole story
Dramatic shifts in viewing behavior and buyers' and sellers' efforts to understand them will force a reconsideration of how quickly we need cross-platform measurement … Read the whole story
In the period prior to the impact of the pandemic on the U.S. ad marketplace, advertiser sentiment about TV's relative value was already eroding, … Read the whole story
The reality is that the rules of the media game and strategy of how to "win" have changed. Read the whole story
Givsly provides a way for agencies and others to secure virtual meetings with marketers they want to pitch new business proposals to. They get … Read the whole story
TV news today is already a parody. A satirical TV show such as "Tooning Out the News" practically writes itself. Read the whole story
A California resident has sued Facebook and LinkedIn for allegedly violating Zoom users' privacy by harvesting data about them. Read the whole story